George Crudo Photography: Blog en-us (C) George Crudo Photography (George Crudo Photography) Mon, 16 Mar 2020 07:40:00 GMT Mon, 16 Mar 2020 07:40:00 GMT George Crudo Photography: Blog 93 120 What's Wrong With This Picture?

Before you study this photo to see what's wrong ask yourself where your eye is drawn to immediately at first glance. 

If you said the picture on the TV set you have correctly answered the question to what's wrong with the photo.  

As a professional photographer I have shot over a thousand homes in the last 10 years. Something I've noticed in the past few years is the number of photos with beautiful scenic images Photoshopped on TV sets in the MLS. I've had agents and sellers ask me to put a nice photo on the TV. Of course if they insist I will do it. After all, they are the client and you have to give them what they want. 

However, I usually try to discourage them simply because it distracts the viewer and potential buyer from what really matters in the photo; and that is the home.

According to various studies you have anywhere from 5- 8 seconds to capture someone's attention with a photo. Do you really want to waste those precious few seconds on viewing a beach scene on the TV set at the risk of them not noticing the fireplace or some other beautiful feature in the home?  

We never know what ultimately motivates a buyer to request a showing of a home. So in those few precious seconds we don't want to distract them from what really matters.  


Now isn't that better?


]]> (George Crudo Photography) estate family florida home house orlando photography professional property real realtor room Mon, 02 Mar 2020 18:53:30 GMT
When is the Best Time to Photograph the Exterior of a Home? picture of the exterior front of a luxury home in Orlando florida


I’ve been photographing homes for real estate and commercial use for well over 10 years.

When I first started out, my most difficult challenge was shooting the interiors of homes. Even today’s best camera sensors are not great at balancing the extreme bright light coming in from windows and dark interiors. If you expose for the window your interior is underexposed and if you expose for the interior your exterior is overexposed with flaring around window edges.

Over the years, with the help of Photoshop and a 680w wireless strobe I can now successfully manage just about any interior lighting situation.
Unfortunately, exterior lighting is something that none of us can control, no matter what.

I am often asked, “When is the best time of the day to photograph the exterior of a home?” My answer is “Who knows?” Every home is different; and without scouting out the property during various times of the day and year observing shadows and sun position, I often will not know until I arrive on the day of the shoot.  

The general rule among photographers is to shoot when the sun is low in the sky. That's usually early mornings or late afternoons/evenings right around sunset. Photographing homes for real estate listings during those hours is usually not practical, for all involved.    

How do I do it? For one I try not to schedule a shoot when the sun is coming up directly behind the home. Shooting directly into bright sunlight causes lens flare, dark shadows on the face of the home, and an overall unimpressive view of the property. If there are dark shadows being cast by trees I will usually wait to see if I can grab a shot when the sun goes behind the clouds for a second or two.

Unfortunately, there are times when I don’t have either of those options. 

Being a professional requires one to be able to produce great results all of the time, no matter what conditions you encounter.  


The other day I arrived at a job and the sun was coming up directly behind the home. It was 11:30 am in November and there was not a cloud in the sky. According to my app the home faced north, and the sun would be low in the sky behind the home for the entire day. I knew immediately this would be a challenge.


Due to the high dynamic range of this situation I set my camera to auto exposure bracketing (AEB) and captured 3 different exposures. One normal exposure, one two steps higher and one two steps below. I used a scrim (sometimes an umbrella) to block the sun which helps prevent as much lens flare as possible.  

Here are the unedited RAW bracketed shots out of camera. As you can see, I don't think any buyer would look at this and say, "Oh my what a beautiful home!"

Fig. 1 Fig. 2 Fig. 3

For a real estate shoot, the most important shot is the one everyone sees first and that’s usually the exterior front. Therefore, it must be good!

So, how do you deal with harsh direct lighting situations that you have no control over? Some photographers use HDR blending for this. However I've found HDR to be an inferior process especially when images are displayed in large format such as in slideshows/virtual tours. All of the imperfections of HDR (hazy, discolored, and an overall overprocessed, unnatural look) are magnified when displayed on a large screen monitor.

Fig 4 is the final image using luminosity masking, sky replacement and NO HDR processing.                       

Fig. 4

Below is a screen capture of the entire editing process I used to produce the final image displayed above.

As you can see, professional photo editing is a very important part in making a home look it's very best; especially when lighting conditions are poor. You will also notice some images may look great on small mobile devices but look very unprofessional on a large screen monitor or print. Using the proper capture and editing processes can help give you that clean professional look no matter how the images are viewed.  So, to answer the question, "when is the best time to photograph a home?" I say let a pro figure it out.

]]> (George Crudo Photography) architectural fl fla florida hdr interior lighting orlando photography photos professional property real estate realtor Sun, 24 Nov 2019 04:10:21 GMT
Stories Behind the Recipes central, florida, food, "food industry", orlando, photography My  love for food has often had me wondering  how a specific recipe originated.  I found the story behind Pasta Puttanesca to be both interesting and humorous!

The Italian recipe for Pasta Puttanesca dates back to the 1950's in Ischia. Puttanesca is derived from the word puttanata, which means worthless or garbage.

It was invented late at night, near closing time, when a group of patrons in a restaurant wanted something to eat. The owner Sandro Petti, told them he was low on ingredients. They replied "Facci una puttanata qualsiasi (make any kind of garbage)". The only ingredients he had were a few tomatoes, capers and some olives.

When I decided to create an image of pasta puttanesca I wanted to capture the mood of the original recipe. So I envisioned a late night meal in a dimly lit restaurant in Ischia in the 1950's.

]]> (George Crudo Photography) fl florida food italian orlando pasta photography Fri, 15 Apr 2016 17:00:38 GMT
Eating Healthy Does Not Have to be Boring! bowl of fruit salad with blackberries, strawberries, heirloom tomatoes and a balsamic reductionSeasonal Fruit Salad When we think about healthy eating many of us think of boring, unappetizing, minuscule portions of foods, that even Scarlett, (my 80 lb lab who eats everything) would probably refuse. However, with the right combinations of quality ingredients, eating healthy can be a thoroughly satisfying taste explosion for the palate.

The Italians have been known for substituting ingredients for recipes based on what was in season and not strictly  

When I lived in New York I had a vegetable garden every summer. I grew the hearty beefsteak type as well as cherry tomatoes. I have yet to have a tomato that ever compared to the ones I grew in my garden. In fact, the best tomato sauce I ever made (and I make it every week) was from tomatoes grown in my backyard. I tried growing them here in Florida with very unsatisfactory results. I am not sure if it's the climate or the soil but they are not the same.

When I first got into photographing food a number of years ago, I discovered the heirloom tomato. It is a pretty good alternative to the often flat, bland tasting tomatoes we find in the grocery stores. They come in a variety of sizes, shapes and colors. I find them pretty tasty and have rarely, if ever, experienced them to be mushy or bland.

The dish pictured above is a combination of heirloom tomatoes, strawberries, blackberries and red onions. There is a splash of high quality extra virgin olive oil and a balsamic reduction*. 

As long as you stick to high quality ingredients that are fresh and in peak season, you will soon realize that eating healthy is definitely not boring. It can be very tasty, satisfying and, not to mention, a feast for the eyes!  Orlando food photographer george crudo's photograph of fresh blueberries, strawberries and pomegranates

*To make a balsamic reduction, pour about 3/4 cup of balsamic vinegar in a pan and bring to a boil. Let simmer for a few minutes until it thickens slightly. Remove it from the heat and let cool a bit. It should be the consistency of chocolate syrup. 

]]> (George Crudo Photography) balsamic blackberries dish eating food fresh fruit healthy heirloom tomatoes oil olive strawberries Thu, 14 Apr 2016 00:20:23 GMT

There are a number of photography companies out there who "specialize" in real estate photography. However many Realtors, who are not photographers themselves, are spending their hard earned dollars on pictures and tours that really do not live up to the term "professional". When choosing a photographer make sure you are comparing apples to apples.

The images below are good examples that can help the average Realtor distinguish between a true professional photographer as opposed to someone who just takes pictures and charges money for it.

Real estate listing image and example of converging verticalsConverging Verticals

In the image above, notice how the lines are converging towards the center of the picture and not straight. The term we use to describe this is "converging verticals". The proper way to shoot architecture is to have the camera attached to a tripod along with some sort of leveling device (preferably attached to the camera) to make sure the camera is totally level.

 Now look at the second image and notice the lines on the walls and edges of the shot are straight. This allows the viewer to see the home as if they were seeing it with their own eyes and without distortion of the room.  

Again look at image one. Notice the harsh shadows and the unbalanced light throughout the image. Lighting like this emits a cold harsh feeling for the viewer. Emotion is what sells homes; and pictures are where the emotion begins. You want your buyers to say WE MUST SEE THIS HOUSE NOW as opposed to LET'S PASS ON THIS ONE. IT LOOKS SO COLD AND DREARY! 


]]> (George Crudo Photography) architecture cold converging estate harsh home house interior photography lighting photography professional property real estate realtor realty sale verticals warm Thu, 15 Oct 2015 12:57:15 GMT