Make Sure You're Comparing Apples to Apples When Hiring Photographers

October 15, 2015  •  Leave a Comment

ARE YOU COMPARING APPLES TO APPLES WHEN HIRING A PHOTOGRAPHER TO PHOTOGRAPH YOUR LISTINGS!



There are a number of photography companies out there who "specialize" in real estate photography. However many Realtors, who are not photographers themselves, are spending their hard earned dollars on pictures and tours that really do not live up to the term "professional". When choosing a photographer make sure you are comparing apples to apples.

The images below are good examples that can help the average Realtor distinguish between a true professional photographer as opposed to someone who just takes pictures and charges money for it.

Real estate listing image and example of converging verticalsConverging Verticals

In the image above, notice how the lines are converging towards the center of the picture and not straight. The term we use to describe this is "converging verticals". The proper way to shoot architecture is to have the camera attached to a tripod along with some sort of leveling device (preferably attached to the camera) to make sure the camera is totally level.

 Now look at the second image and notice the lines on the walls and edges of the shot are straight. This allows the viewer to see the home as if they were seeing it with their own eyes and without distortion of the room.  

Again look at image one. Notice the harsh shadows and the unbalanced light throughout the image. Lighting like this emits a cold harsh feeling for the viewer. Emotion is what sells homes; and pictures are where the emotion begins. You want your buyers to say WE MUST SEE THIS HOUSE NOW as opposed to LET'S PASS ON THIS ONE. IT LOOKS SO COLD AND DREARY! 

 


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